- Produce high-quality advertising videos that will attract users’ interest, collaborating with the development team and UA team.
- Analyze competitive materials to create efficient creative ideas.
- Analyze the basis of success and failure of strategies to improve Creative Best Practice.
- Share know-how of producing fruitful materials with Creative team, development team and UA team.
- Achieve short-, medium- and long-term OKR that is given to Creative team
- Produce advertisements, store videos, and screenshots to meet the video specifications required by each network company.
- Benchmark competitive materials and produce videos with a steady interest in mobile game publishing.
- Benchmark competitive materials to get ideas for the latest trends.
- Compare/analyze creative performances for each ad channel. (Facebook, Google Adwords…)
- Perform and improve periodic efficiency testing of materials.
- Plan and operate the SNS channels run by BitMango and attract users’ attention (Youtube, Facebook, Instagram…)
3. Required Competencies
- Planning and Analysis: ability to analyze competitive materials based on data and derive efficient creative ideas
- Planning and Analysis: ability to analyze the basis of success and failure of strategies, ability to improve strategies
- Production: ability to produce quality advertising video (skill to utilize advertisement production tools such as After Effects, Photoshop, etc.)
- Attitude (collaboration): Challenge to new projects
- Attitude (collaboration): sharing know-how in materials production, communication skills
- Skills to analyze indicators in successful mobile games
- Data-driven, superior marketing skills
- Knowledge in causal games