IAA specialist

1. Mission

Sell ad traffic as efficiently as possible.
Achieve the target ARPDAU to become a pillar of the company’s growth.
Analyze the basis for success and failure of the strategies to improve the IAA Work rule.
Follow the trend in the market based on the constant interest in monetization of mobile game advertisements.
Spread IAA know-how and help team members grow together.

Establish and implement advertising revenue strategies for the game.
Understand and apply the monetization model to optimize advertising networks.
Manage and optimize advertising mediation.
Manage the quality of advertising inventory.
Build trust with advertising revenue partners and collaborate to optimize advertising revenue.
Optimize advertising revenue through A/B testing of ad pages, ad ranking waterfall, and user segment classification.
Work with the development team to optimize advertising pages and new advertising formats.

[Duties]

Data analysis skills : Identify the cause by looking at performance changes by campaign
Ability to respond to situations : Devise an action plan based on the understanding of each network and mediation and data
Communication skills : Agreed and implement strategies with internal and external teams that need collaboration
Design and implement active advertisement monetization tests to improve performance

[Priority]