- Sell ad traffic as efficiently as possible.
- Achieve the target ARPDAU to become a pillar of the company’s growth.
- Analyze the basis for success and failure of the strategies to improve the IAA Work rule.
- Follow the trend in the market based on the constant interest in monetization of mobile game advertisements.
- Spread IAA know-how and help team members grow together.
- Establish and implement advertising revenue strategies for the game.
- Understand and apply the monetization model to optimize advertising networks.
- Manage and optimize advertising mediation.
- Manage the quality of advertising inventory.
- Build trust with advertising revenue partners and collaborate to optimize advertising revenue.
- Optimize advertising revenue through A/B testing of ad pages, ad ranking waterfall, and user segment classification.
- Work with the development team to optimize advertising pages and new advertising formats.
3. Required Competencies
- Data analysis skills : Identify the cause by looking at performance changes by campaign
- Ability to respond to situations : Devise an action plan based on the understanding of each network and mediation and data
- Communication skills : Agreed and implement strategies with internal and external teams that need collaboration
- Design and implement active advertisement monetization tests to improve performance
- Ability to analyze revenue indicators in successful mobile games
- Experience in monetization
- Expertise in advertising mediation tools
- Understanding of mobile game business models
- Knowledge of statistical analysis tools (extel, python, SQL)