UA SPECIALIST 1. Mission Achieve short- and medium- term team KPIs by carrying out marketing tasks in terms of campaign and monetization based on ROI.Analyze the basis for strategy success and failure and improve UA Best practices.Spread UA know-how and help team members grow together.Lead the marketing trend based on steady interest in mobile game publishing. 2. Role Manage UA campaigns of 1 to 3 games in the short term. Construct a trust relationship with Adnetwork and game development team and consult themMeasure campaign data and achievement based on ROI to attract quality users.Study new creative/ASO to increase the efficiency of UA 3. Required Competencies [Duties] Data analysis skills : Identify the cause by looking at performance changes by campaignAbility to respond to situations : Devise an action plan based on the understanding of each network and dataCommunication skills : Agreed and implement strategies with internal and external teams that need collaboration [Priority] Mobile advertising data analysis capability (Excel, R, Python, SQL)Expertise in UA platforms (Facebook Ads, Google Adwords,…)Expertise in App Analysis Systems (TUNE, Appsflyer, Adjust)Ability to analyze metrics for successful mobile gamesExpertise in advertising medium toolsExperience in monetization