- Achieve short- and medium- term team KPIs by carrying out marketing tasks in terms of campaign and monetization based on ROI.
- Analyze the basis for strategy success and failure and improve UA Best practices.
- Spread UA know-how and help team members grow together.
- Lead the marketing trend based on steady interest in mobile game publishing.
- Manage UA campaigns of 1 to 3 games in the short term.
- Construct a trust relationship with Adnetwork and game development team and consult them
- Measure campaign data and achievement based on ROI to attract quality users.
- Study new creative/ASO to increase the efficiency of UA
3. Required Competencies
- Data analysis skills : Identify the cause by looking at performance changes by campaign
- Ability to respond to situations : Devise an action plan based on the understanding of each network and data
- Communication skills : Agreed and implement strategies with internal and external teams that need collaboration
- Mobile advertising data analysis capability (Excel, R, Python, SQL)
- Expertise in UA platforms (Facebook Ads, Google Adwords,…)
- Expertise in App Analysis Systems (TUNE, Appsflyer, Adjust)
- Ability to analyze metrics for successful mobile games
- Expertise in advertising medium tools
- Experience in monetization