1. Mission

  • Create app user-based performance with ASO strategy.
  • Lead the application of ASO to operating games and new games throughout the company.
  • Share performance generated by the Global Market through ASO regularly and establish relevant Best Practices.

2. Role

  • Maximize the inflow of organic and non-organic users by increasing store conversion rates. (factor: Keyword, Description, Icon, Screenshot, Video)
  • Plan and implement strategies on App Store Optimization(ASO) targeted at mobile games of various genres.
  • Set up indicators to measure, analyze, and share ASO campaign performance and its impact on UA.
  • Work closely with game development teams, UA team, and Data Analysis team to obtain numerical results for efforts to improve ASO (ex. retention, LTV, ROAS,..).
  • Conduct and improve periodic efficiency tests for ASO improvement results.
  • Benchmark and apply competitive cases with a steady interest in mobile game publishing.
  • Get ideas for the latest trends by benchmarking competitive materials.

3. Required Competencies


  • Planning : Establishing ASO strategy
  • Planning : Analyzing the basis of success and failure of ASO strategy
  • Action: the execution of strategies 
  • Attitude (collaboration): Sharing data and insight related to ASO strategy
  • Proficient English skills (verbal & written)



  • Ability to analyze indicators for successful mobile games
  • A deep understanding of ASO (knowledge of Appstore algorithms, optimization methods, improved Appstore performance, expanded app installation, etc.)
  • Knowledge of SNS (Facebook, Youtube, Google/Apple Store,…)
  • Experience in using App store optimization and analysis tools, software (AppAnnie, SensorTower, AppsFlyer, etc.)
  • The ability to manage multiple projects simultaneously and prioritize strategies that are highly effective at low opportunity costs.